21 June 2019

This blog is a little simplistic in its wording of the title, but cuts to the core of all we do at Chapters Financial from a business ethic perspective and the way we deliver service and implementation of financial plans to our clients.

We have always maintained a view that our work and the service we provide should be transparent and clear from the start of a new client contact, through to the implementation of any agreed plans, to ongoing service and review. No dramas, no unexplained fees, and a healthy scepticism of new products or 'investment opportunities' until they have a proven track record. This stance has proved a solid approach over the last 15 years or so of trading, and why our clients have not been caught by the recent issues that some DIY style platforms (and their clients) now seem to be regretting.

Indeed, transparency has reached the headlines for fund management in recent weeks and with the integration of EU regulation through MiFID II we may see some real additional change in transparency from the investment management world. Time will tell.

Our approach is universal in each part of the process in keeping a client informed and up to date on where they are in the process and what they have achieved. Clear valuations in funds (that we put in place) that have no exit penalties. A 'What you see is what you get' approach, or 'WYSIWYG - wizzy-wig' for short. The number of clients who have been with us for over a decade is a testament we believe to this approach and ethos and to treating clients fairly.

Our website features our Terms of Business and independent financial advice process; however, talk to Chapters Financial about your financial planning needs for the future. We look forward to your enquiry soon.

No individual advice is provided during the course of this blog.

Keith Churchouse FPFS


CFP Chartered FCSI

Chartered Financial Planner

Chapters Financial Limited is authorised and regulated by the Financial Conduct Authority, number 402899.