Happy Easter 2022

14 April 2022

Easter is approaching, and we hope that you enjoy your time over the long weekend (or indeed your holiday if you are taking the opportunity to get away).

You probably know that I like a statistic or two, especially on my regular talks on BBC Surrey and BBC Sussex, and this month we have been talking about the cost and spend on Easter eggs, amongst other activities over the period.

The website YouGov notes that Easter eggs are the UK's 47th most popular and 59th most famous confectionary (just in case you're wondering, Milky Way came first in fame and Maltesers in popularity – other brands are available!).

Half of Britons said in a YouGov survey in November 2020 that they get together with family at Easter and a fifth see friends. Far fewer people exchange gifts at Easter (20%) than at Christmas (87%).

GWP Group, a UK packaging manufacturer and designer, has some Easter facts on its website this year:

  • It is estimated that between 80 and 90 million chocolate eggs are eaten each year in Britain (depending on which source you believe).
  • When also factoring in other gifts, leisure activities, and travelling to see friends and family, it is estimated that Brits will spend approximately £1 billion over the Easter period.
  • Of this, around £299 million is spent on Easter egg chocolate each year in the UK.
  • An average UK child will therefore receive 8.8 eggs each!
  • Easter chocolate sales make up 10 per cent of Britain's annual spending on chocolate. It is in fact the biggest chocolate-selling period of the year after Christmas.
  • The plastic and cardboard packaging typically accounts for over a quarter of total product weight in many of the UK's best-selling chocolate eggs. This can mean that on average, only 38% of an Easter egg box (by volume) is taken up by the chocolate itself.

We have of course also moved into the new tax year 2022/2023, and the annual renewal of tax allowances has started again. Please do talk to the team for your financial planning.

We hope that you have a great Easter and look forward to welcoming you to our new office at Shaw House in Tunsgate, Guildford, soon.

No individual advice (on money or Easter eggs!) is provided during this blog.

Keith Churchouse FPFS
CFP Chartered FCSI
Chartered Financial Planner

Chapters Financial Limited is authorised and regulated by the Financial Conduct Authority, number 402899

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